Privacy Policy

1. Introduction

DefendeAmb ("we", "our", or "us") is committed to protecting and respecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website or use our application rental services.

This policy applies to our website located at defendeamb.com and our business operations conducted from our registered office at 199 Two Mile Hill Rd, Kingswood, Bristol BS15 1AZ, United Kingdom.

2. Information We Collect

2.1 Personal Information

We may collect the following types of personal information:

• Contact information (name, email address, phone number)
• Business information (company name, job title, business address)
• Communication records (inquiries, support requests)
• Usage data (how you interact with our services)

2.2 Automatically Collected Information

When you visit our website, we may automatically collect:

• IP address and device information
• Browser type and version
• Pages visited and time spent
• Referring website information
• Location data (general geographic area)

3. How We Use Your Information

We use your personal information for the following purposes:

• To provide and maintain our application rental services
• To process your inquiries and respond to your requests
• To send you updates about our services and promotional materials
• To improve our website and services based on your feedback
• To comply with legal obligations and protect our business interests
• To analyse website usage and optimize user experience

4. Legal Basis for Processing (UK GDPR)

Under UK data protection law, we process your personal data on the following legal bases:

• Consent: When you have given clear consent for us to process your data
• Contract: When processing is necessary for a contract with you
• Legal obligation: When we must process your data to comply with the law
• Legitimate interests: When we have a legitimate business interest

5. Information Sharing and Disclosure

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following circumstances:

• With trusted service providers who assist in operating our business
• When required by law or to protect our legal rights
• In connection with a business transaction (merger, acquisition, etc.)
• With your explicit consent for specific purposes

6. Data Retention

We retain your personal information only for as long as necessary to fulfil the purposes outlined in this Privacy Policy or as required by law. Typically:

• Contact inquiries: 3 years from last contact
• Customer data: 7 years from end of relationship
• Marketing data: Until you withdraw consent
• Website analytics: 26 months

7. Your Rights

Under UK data protection law, you have the following rights:

• Right of access: Request copies of your personal data
• Right to rectification: Correct any inaccurate personal data
• Right to erasure: Request deletion of your personal data
• Right to restrict processing: Limit how we use your data
• Right to object: Object to processing based on legitimate interests
• Right to data portability: Receive your data in a structured format
• Right to withdraw consent: Withdraw consent at any time

To exercise these rights, contact us at [email protected] or call +447379194577.

8. Cookies and Tracking Technologies

Our website uses cookies to enhance your browsing experience. We categorize cookies as:

• Essential cookies: Necessary for website functionality
• Analytics cookies: Help us understand website usage
• Marketing cookies: Used for personalized advertising

You can manage your cookie preferences through our cookie banner or browser settings. For more details, see our Cookie Policy.

9. Data Security

We implement appropriate technical and organizational measures to protect your personal information, including:

• SSL encryption for data transmission
• Secure storage and access controls
• Regular security assessments and updates
• Staff training on data protection
• Incident response procedures

10. International Data Transfers

Your personal data is primarily processed within the United Kingdom. If we transfer data outside the UK, we ensure appropriate safeguards are in place, such as:

• Adequacy decisions by the UK government
• Standard contractual clauses
• Binding corporate rules

11. Children's Privacy

Our services are not intended for individuals under 16 years of age. We do not knowingly collect personal information from children under 16. If we become aware that we have collected such information, we will take steps to delete it promptly.

12. Changes to This Privacy Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or legal requirements. We will notify you of any material changes by:

• Posting the updated policy on our website
• Sending email notifications for significant changes
• Updating the "Last updated" date

13. Contact Information

If you have questions about this Privacy Policy or our data practices, please contact us:

14. Data Protection Authority

If you believe we have not handled your personal data in accordance with this policy, you have the right to lodge a complaint with the Information Commissioner's Office (ICO):

Information Commissioner's Office
Website: ico.org.uk
Phone: 0303 123 1113